{"id":76,"date":"2021-10-20T20:54:55","date_gmt":"2021-10-20T18:54:55","guid":{"rendered":"https:\/\/lebarapodcasts.com\/?p=76"},"modified":"2021-10-28T22:47:07","modified_gmt":"2021-10-28T20:47:07","slug":"3-helene-sagne-la-communication-au-service-de-la-decroissance","status":"publish","type":"post","link":"https:\/\/lebarapodcasts.com\/index.php\/2021\/10\/20\/3-helene-sagne-la-communication-au-service-de-la-decroissance\/","title":{"rendered":"#3 H\u00e9l\u00e8ne Sagn\u00e9, la communication au service de la d\u00e9croissance"},"content":{"rendered":"\n<p>Dans ce troisi\u00e8me \u00e9pisode du Bar \u00e0 Podcasts, nous recevons H\u00e9l\u00e8ne Sagn\u00e9, experte en strat\u00e9gie de marques et entrepreneure, pionni\u00e8re presque malgr\u00e9 elle. Fondatrice il y a 15 ans de l\u2019agence de communication BUG Agency, install\u00e9e \u00e0 Londres et Paris, elle est bien plac\u00e9e pour savoir que \u00ab bugger \u00bb peut parfois s\u2019av\u00e9rer salvateur. Comme par exemple lorsqu\u2019il s\u2019agit de r\u00e9inventer son m\u00e9tier avec frugalit\u00e9 pour r\u00e9pondre au d\u00e9fi social et environnemental de notre civilisation. La com\u2019 peut-elle \u00eatre au service de la d\u00e9croissance ? Une question existentielle sur laquelle nous allons nous pencher dans cet \u00e9pisode.&nbsp;<\/p>\n\n\n\n<p><br>Avec H\u00e9l\u00e8ne, nous aborderons les th\u00e8mes suivants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Le principe de l&#8217;\u00e9quation de Kaya et pourquoi au m\u00eame titre que n&#8217;importe quel service, la communication doit \u00eatre d\u00e9croissante<\/li><li>Alors que l&#8217;empreinte environnementale du num\u00e9rique mondial augmente inexorablement, la RSE est un levier de r\u00e9invention de la communication et du digital<\/li><li>Des solutions pragmatiques pour adopter une communication responsable<\/li><li>Pourquoi les bonnes pratiques d&#8217;\u00e9co-conception sont aussi des bonnes pratiques d&#8217;accessibilit\u00e9 et de performance<\/li><\/ul>\n\n\n\n<p>Si cet \u00e9pisode vous plait, n&#8217;h\u00e9sitez pas \u00e0 le partager et \u00e0 nous laisser un commentaire !&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce troisi\u00e8me \u00e9pisode du Bar \u00e0 Podcasts, nous recevons H\u00e9l\u00e8ne Sagn\u00e9, experte en strat\u00e9gie de marques et entrepreneure, pionni\u00e8re presque malgr\u00e9 elle. Fondatrice il y a 15 ans de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"https:\/\/lebarapodcasts.com\/wp-content\/uploads\/2021\/10\/BAP-1-Helene-FinalMix128kbits.mp3","cover_image":"https:\/\/lebarapodcasts.com\/wp-content\/uploads\/2021\/10\/image3.jpeg","cover_image_id":"72","duration":"31:24","filesize":"28.74M","date_recorded":"2021-10-20 20:54:55","explicit":"","block":"","filesize_raw":"30139509","footnotes":""},"categories":[11],"tags":[24,12,26,5,25],"series":[],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decroissance","tag-decommunication","tag-decroissance-2","tag-ecoconception","tag-environnement","tag-greencoding"],"episode_featured_image":"https:\/\/lebarapodcasts.com\/wp-content\/uploads\/2021\/10\/image3.jpeg","episode_player_image":"https:\/\/lebarapodcasts.com\/wp-content\/uploads\/2021\/10\/image3.jpeg","download_link":"https:\/\/lebarapodcasts.com\/podcast-download\/76\/3-helene-sagne-la-communication-au-service-de-la-decroissance.mp3","player_link":"https:\/\/lebarapodcasts.com\/podcast-player\/76\/3-helene-sagne-la-communication-au-service-de-la-decroissance.mp3","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/e0b42f02-0844-4e22-aefe-4de282a4ce3c\/le-bar-%C3%A0-podcasts","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/le-bar-%C3%A0-podcasts\/id1588695556","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"deezer":{"key":"deezer","url":"https:\/\/www.deezer.com\/us\/show\/3034922","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5KzEvhbYPipu8zAYA5Cwdf","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/lebarapodcasts.com\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"CMxb1MoYiM\"><a href=\"https:\/\/lebarapodcasts.com\/index.php\/2021\/10\/20\/3-helene-sagne-la-communication-au-service-de-la-decroissance\/\">#3 H\u00e9l\u00e8ne Sagn\u00e9, la communication au service de la d\u00e9croissance<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/lebarapodcasts.com\/index.php\/2021\/10\/20\/3-helene-sagne-la-communication-au-service-de-la-decroissance\/embed\/#?secret=CMxb1MoYiM\" width=\"500\" height=\"350\" title=\"&#8220;#3 H\u00e9l\u00e8ne Sagn\u00e9, la communication au service de la d\u00e9croissance&#8221; &#8212; Le Bar \u00e0 Podcasts\" data-secret=\"CMxb1MoYiM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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